Social Marketing Executive, VNGames

The Social Marketing Executive is responsible for promoting our products globally through social media channels. This role covers end-to-end channel management: from content production and publishing to monitoring, reporting, and risk management. The position requires both creativity and analytical skills to ensure high-quality content, brand consistency, and measurable growth across regions.

Key Responsibilities:

Planning:

• Research product features, audience behaviors, and platform trends in both local (Vietnam) and international markets.

• Propose monthly or campaign-based social content plans aligned with product and marketing strategy.

• Build content pillars and directional briefs based on insights and platform requirements.

Production Management:

• Coordinate with freelancers, agencies, and cross-market teams to produce content that meets quality, timeline, and branding requirements.

• Develop clear plan to engage with community members, encourage user-generated content, and empower them to become product ambassadors

• Review and approve content at multiple stages (pre-production and final assets).

• Supervise publishing schedules and monitor live content performance in real time.

• Manage risks related to off-brand or culturally inappropriate content across markets.

Channel Management & Growth:

• Track performance data across platforms (Facebook, TikTok, YouTube, Discord, etc.) and generate regular reports.

• Extract insights to evaluate content effectiveness and audience responses.

• Monitor industry and platform trends worldwide to identify new opportunities for engagement and growth.

• Proactively suggest improvements to strategy, formats, and creative direction.

• Support planning and hosting of online events (e.g., livestreams, challenges, minigames) to engage and grow the global player community.

Yêu cầu

• 1–2 years of experience in social media management, content creation, or community operations.

• Familiarity with the Roblox platform, trends, and community culture is a strong advantage.

• Experience in managing channels with organic viral content is highly preferred.

• Strong ability to track performance metrics and extract actionable insights from data.

• Excellent written and verbal communication in English; additional languages are a plus (Arabic or Japanese).

• Proactive, responsible, and solution-oriented mindset.

• Passion for gaming and youth culture in international markets.

• Open to relocation if required.