Assistant Manager, Off-Platform Marketing - ShopeePay (Monee)

We are looking for a results-driven Off-Platform Growth Marketing professional to lead Pay-to-Merchant (P2M) campaigns across both online and offline channels. This role will be instrumental in driving category performance, managing end-to-end campaign execution, and identifying growth opportunities in collaboration with cross-functional teams.

1. Campaign Management

• Lead P2M online campaigns across key platforms such as Google, Apple, Be, Xanh, and others.

• Drive offline P2M campaigns in chain stores, convenience stores, and other physical outlets in coordination with the SPL team.

• Manage and execute category-specific initiatives including marketing campaigns, growth programs, and merchant promotions from planning to post-analysis.

2. Performance Tracking & Reporting

• Oversee and improve KPIs related to Monthly Transacting Users (MTU), Average Daily Transactions (ADT), and Adjusted Total Payment Volume (AdTPV) for both online and offline channels.

• Analyze performance trends and user behavior to derive insights and recommendations for campaign optimization.

• Prepare and present weekly and monthly reports to management.

3. Strategic Collaboration & Initiative Execution

• Collaborate closely with internal teams including Business Development, Product, BI, SPL, and external partners to conceptualize and execute category growth initiatives.

• Drive cross-functional projects, ensuring alignment and timely implementation across stakeholders.
  Support product feature launches, new service rollouts, and go-to-market planning.

4. Business Analysis & Ad-hoc Support

• Conduct in-depth business growth analyses covering user acquisition, retention, product usage, and operational efficiency.

• Execute ad-hoc tasks such as data collection, market research, competitor benchmarking, and more as assigned by Management.

5. Other tasks:

• Complete other ad-hoc tasks as assigned by the manager.

Yêu cầu công việc:

• University graduate with a relevant bachelor degree.

• At least 4-5 years of experience in user growth or promotion strategy in fintech, e-commerce, or tech.

• Strong skills in promotion planning, lifecycle optimization, and campaign efficiency.

• Data-driven mindset with strong problem-solving and stakeholder management skills.

• Strong analytical, critical thinking with a goal oriented attitude.

• Solid computer skills, especially in Google Sheets and Excel. Proficiency in Power BI and SQL is a plus.

• Excellent written and verbal communication skills in English.

• Entrepreneurial spirit, self-motivated and independent learner.

• Ability to multitask, meet deadlines, attention to details and thrive in a fast- paced environment.