Social Commerce and Digital Marketing Manager

Strategy & Planning

• Market & Competitive Analysis

• Digital Marketing Strategy Development

• Content Strategy & Calendar

• Influencer Marketing Strategy

• Performance Monitoring & Reporting Framework

Social Media Management & Community Building

• Platform Management: Meta (with a focus on Live and Reels), TikTok (especially TikTok Shop).

• Content Creation & Publishing

• Community Engagement

• Live Commerce Execution

• User-Generated Content (UGC) Initiatives

E-commerce & Performance Marketing

• Social Commerce Integration

• Paid Media Campaigns

• Marketplace Optimization

• Website/Landing Page Optimization

• Data Analysis & Reporting

Brand Protection & Compliance

• Regulatory Adherence: Ensure all digital marketing and social commerce activities strictly adhere to the WHO Code, Marketing in IFT of FrieslandCampina, and Vietnamese regulations, including those related to breast-milk substitutes. This is paramount.

• Crisis Management

YÊU CẦU

• Increase Brand Awareness & Trust: Position Friso as a trusted, high-quality, and reliable choice for infant nutrition among Vietnamese parents.

• Drive Online Engagement: Foster active communities and meaningful interactions with target audiences across relevant social media platforms.

• Generate Qualified Leads & Sales: Convert engaged users into loyal customers through effective social commerce strategies and integrated digital campaigns.

• Optimize Customer Journey: Ensure a seamless and positive experience from initial brand exposure to post-purchase support.

• Monitor & Analyze Performance: Track key metrics, derive actionable insights, and continually optimize strategies for maximum ROI.