Responsibilities for SEO Specialist

• Develop SEO strategies that increase the website's search engine results rankings and organic traffic

  Research SEO keywords to use throughout the websites and marketing materials

• Set measurable goals that demonstrate improvement in marketing efforts (ranking, new users, sessions, conversions, etc.)

• Monitor daily-weekly-monthly performance metrics to understand SEO strategy performance

• Efficiently communicate with other marketing professionals to align goals

• Collaborate with others within the marketing department to manage SEO strategy

• Design compelling and high-quality website content, including blog posts and page descriptions

• Audit website to identify technical issues of the website impacting SEO performance (sitemap, redirect, broken pages, canonical, pagination, pagespeed, etc.)

• Update content and website links for maximum optimization and search engine rankings
  

Qualifications for SEO Specialist

• Experiencing in successfully developing and executing SEO campaigns

• Understanding of search engine algorithms and ranking methods

• Experience with SEO industry programs, such as Google Analytics, Google Search Console, Ahrefs, Screaming Frog, etc.

• Knowledge of keyword research and data mining tools

• Able to complete competitive analysis of other companies within the industry

• Excellent written and verbal communication skills (email, phone, etc.)

• Familiarity with WordPress or other content management systems

• Experience with other aspects of marketing, such as customer growth and promotion, is a plus