Implement the e-commerce strategy of total brand: focus on increasing online multichannel revenues by establishing the online selling strategy across key platforms; Lazada, Shopee, TikTok and Konvy.
Champions the online brand plan for total brand in all platforms including setting framework, strategy & trade calendar for campaigns, price assortment, hero SKU focus, GWPs, campaign stories, bundling, feed content planning, cross selling, and off platform media.
Develop online strategy, execute, and optimize performance of each platform.
Convert the brand strategy into operation E-Brand Plan
Set brand price position and promotion strategy.
Translate/localize copy, aligned with regional guideline with full responsibility on SIS communication.
Responsible for managing marketing/data analytics tools for each platform.
Ensure all digital activity and campaign integration are consistent with brand communication theme including align overall objective and brand’s essence.
Responsible for E-com P&L of total brand under given guideline to grow sell out of total brand ahead of category.
Leverage learning from current platform to emerging channel to ensure Brand Image’s consistency.
You Have
Bachelor’s degree or higher in marketing and communication field
At least 5 years of experience as in E-commerce, Marketing O+O
Strong Operational Digital Marketing profile capable of building detailed activity plans.
Good analytical skills, understanding eCommerce landscape, building consumer journey
Good interpersonal and communication skills
Be able to work under pressure with good problem solving
Excellent command of English both written and speaking
Skills
Marketing
E-commerce
Digital Marketing
Functions
Marketing
Job Overview
Job Type:
Full-Time
Company
L'Oréal
16 active jobs
Industry:
Consumer Goods, Retail & E-Commerce
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