Head of Marketing - Siwilai & Import Brand

Key Roles and Responsibilities

• Lead All Marketing Strategy / Plan and Work Direction for SIWILAI both Retail (Multi brands / Mono brand) and Social Club (F&B) department for both Macro and Micro view to achieve the highest sales, traffic and awareness performances that align with SIWILAI’s positioning, objectives and targeted customers
• Initiate and Deliver new creative ideas, tactical campaigns and work strategy for all marketing campaigns in order to achieve campaign objectives and KPIs especially for Sales, Traffic and Awareness
• Able to provide marketing directions that match with campaign’s objectives and KPIs while able to make decision and provide solutions for all tasks and campaigns to management and team members
• Oversee and Monitor all team member’s performances and make sure all team member deliver and take care of all tasks at their best efforts
• Manage and Co-ordinate with both International partners, Outsource and Internal Team
• Manage and supervise team members.

Qualifications

• Strong background and work experiences in Marketing, Retail Business, Fashion Brands, Creative Agency
• At least 10 years of experience in full scope of marketing, brand management, PR, creative fields.
• At least 5 years of experience in team management.
• Have a creative mindset with excellent in taste and reference that match with SIWILAI’s positioning and targeted customer
• Proven records of success Marketing campaigns from previous work experiences
• Strong leadership quality
• Detail oriented and KPIs driven
• Have a critical / analytic and creative mindset and able to adjust themselves to different work tasks and functions
• Detail oriented and KPIs driven
• Able to work in multitasking functions and can work under pressure
• Good command of English