Senior Media Performance Marketing Executive

• Develop and execute the overall digital performance marketing strategy to drive customer acquisition, revenue growth,

and brand awareness for our cosmetic brand's E-commerce platform.

• Lead and manage digital advertising campaigns across multiple channels, including search engine marketing (SEM),

display advertising, paid social media, and affiliate marketing, ensuring optimal performance and ROI.

• Conduct thorough market research and competitor analysis to identify trends, opportunities, and best practices in the

digital marketing landscape.

• Collaborate with internal teams, including marketing, creative, and analytics, to plan and execute integrated marketing

campaigns that align with brand objectives and target audience.

• Optimize website and landing page experiences to improve conversion rates and maximize customer lifetime value.

• Monitor and analyze campaign performance metrics, generate regular reports, and provide actionable insights to drive

continuous improvement.

• Stay up-to-date with industry trends, emerging technologies, and digital marketing best practices, and proactively

recommend innovative strategies to enhance the brand's digital presence.

• Manage relationships with external vendors, agencies, and partners, ensuring effective collaboration and timely

execution of campaigns.

• Stay informed about relevant regulations and compliance guidelines related to digital marketing and ensure the brand's

activities align with legal and ethical standards.

• Stay updated with the latest developments in E-commerce and digital marketing platforms, tools, and technologies, and

identify opportunities for their implementation.

Yêu cầu công việc

Qualification and Experience

• Education: Bachelor Degree in relating fields.

• 5–7 years of proven experience in digital performance marketing, preferably within the cosmetics industry and E-commerce environment.

• Strong expertise in managing and optimizing digital advertising campaigns across multiple channels, including SEM, Paid Social Media, Display, Affiliate Marketing, Shopee Ads, TikTok Shop Ads, and other E-commerce platforms.

• Hands-on experience with CPAS campaigns, as well as both onsite and offsite ads to maximize sales performance.

• In-depth knowledge of key digital marketing platforms, tools, and analytics, such as Google Ads, Facebook Ads, Google Analytics, and marketing automation software.

• Proven ability to analyze performance data, extract insights, and make data-driven decisions to improve ROAS and overall business results.

• Solid understanding of SEO principles, keyword research, and optimization techniques to boost organic visibility.

• Strong knowledge of marketing and branding fundamentals with the ability to integrate brand objectives into performance-driven campaigns.

• Fluency in English.

• Computing: MS Office, especially Excel.

Personal skills and attributes

• Strong project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.

• Highly analytical mindset with a keen eye for detail and the ability to interpret complex data sets.

• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.

• Proactive and innovative mindset, with a passion for staying ahead of industry trends and leveraging new technologies and strategies to drive business growth.

• Hardworking, able to work under high pressure & tight deadlines.

• Excellent follow-through skills and time-management skills.

• Able to work well in a team as well as individually.

• Possesses high level of reliability, integrity, and personal ethics.