Senior Marketing and Partnership Manager

What you'll do:

• Develop and execute comprehensive marketing plans for both digital and traditional platforms to promote artists & tracks, ensuring maximum visibility and creative brand expression in every strategic channels, build lasting engagement with fans.
• Identify and pursue new business opportunities and partnerships to expand the reach of our business.
• Build and maintain relationships with artists, managers, agencies, outsources, media partners, brand partners, collection society, government and other industry professionals to foster collaboration and growth.
• Collaborate with internal teams, including A&R, Legal, DSP, Marketing Communication, Digital Operation and creative services, to develop and execute integrated marketing campaigns.
• Monitor and analyze market trends, competitor activities, driving forces in domestic economy and consumer behavior to identify new opportunities and improve marketing strategies.
• Manage budgets, contracts, and negotiations related to artist and partner development initiatives.
• Stay up-to-date with industry developments, emerging technologies, and digital platforms to drive innovation and stay ahead of the competition.
• Provide leadership, guidance, and mentorship to junior team members and colleagues, fostering a collaborative and high-performing work environment.

Who you are:

• Bachelor's degree, preferably in Marketing, Business, Music Business, Advertising and Media or a related field.
• Proven experience in marketing & sales, strong drive/passion for revenue target achievement with a laser-focus on artist or brand development and partnership management.
• Strong understanding of the Thailand consumer landscape, including trends, platforms, and consumer behavior, particularly in the Gen Z, Alpha, Y demographic.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with artists, partners, agencies, and industry professionals.
• Demonstrated ability to actively develop, drive and execute successful marketing strategies and campaigns.
• Strong analytical skills, with the ability to analyze market data and make data-driven decisions.
• Excellent in both digital & traditional marketing.
• Experience with details in managing budgets, contracts, and negotiations.
• Ability to work in a fast-paced and dynamic environment, with a strong sense of initiative and ability to multitask.