Responsibilities:

• Collaborate with talent agencies and create initiatives for KOLs and ensure these agencies will support Company’s goals and KPI.
• Develop and implement global marketing strategy to support project goals and initiatives, helping to increase brand awareness and build reputation.
• Create content and event planning and implementation for the brand and internal events and promotions.
• Project management: monitor status of project from kick-off to post performance review -- check milestones and timeline to make sure on time delivery and conduct post mortem reports after project finishes.
• Lead in collaborating with internal stakeholders (including Brand Marketing, Product Development, Business Development, Partnership, Creative Development, Community)
• Research, write and promote strategies to targeted competitors and industry

Requirements:

• At least 5+ years of experience of marketing operations, campaign implementation with experience managing influencers and/or communities
• Experience developing, executing and optimizing integrated marketing campaigns including digital, social media, search, email, advertising, events and content creation.
• Successful experience in shipping large scale mobile games to market
• Experienced in making content for gaming brand and development and implementation. Demonstrated excellence in creating and executing strategies that drive demand through digital channels
• Deep knowledge of the marketing funnel, metrics and analytics to optimize campaigns.
• Project management skills and ability to manage the priorities of multiple stakeholders.
• Avid gamer with extended experience in console and mobile products a plus