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    Product Marketing (Residential Air Conditioners)

    Full-Time
    , Thailand
    Posted: August 6, 2024
    Position Details

    Roles and Responsibilities

    • Product Strategy and Planning: Develop product marketing strategies, collaborate on product features, create product roadmaps, and manage product lifecycle.
    • Go-to-Market Execution: Design and execute product launches, coordinate cross-functional teams, develop marketing materials, and manage brand messaging.
    • Marketing Campaigns: Plan and execute integrated marketing campaigns, manage digital marketing, and collaborate with external partners.
    • Provide sales teams with product training, sales presentations, and competitive analysis materials.
    • Market Analysis: Conduct market research, analyze competitive landscape, and provide insights for product strategy.
    • Budget Management: Develop and manage product marketing budget, monitor expenses, and optimize spending. Sales Strategy: Plan and execute sales management strategies to achieve sales targets in the modern trade channel.


    Requirements:

    • Bachelor’s degree in Marketing, Business Administration, or a related field.
    • At least 2 years of experience in product marketing within the consumer electronics or HVAC industry, OR a proven track record of successfully launching and other products.
    • Good command of English; IELTS 6.5 above or other equivalent test.
    • Proficiency in market research, data analysis, and interpretation to drive strategic marketing decisions.
    • Ability to think creatively and strategically to develop innovative marketing campaigns and solutions that resonate with target audiences.
    • Experience with digital marketing platforms, tools, and strategies, including SEO, SEM, social media, and email marketing.



    Skills
    Marketing
    Product marketing
    Business administration
    SEO & SEM

    Functions
    Marketing

    Job Overview

    Job Type:

    Full-Time


    Company

    LG Electronics Thailand logo

    LG Electronics Thailand

    24 active jobs

    Industry:

    Other

    Ready to Apply?

    Submit your application now and take the next step in your career journey.

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