Lead brand planning, post-patent-defense, and value & portfolio pricing for Product & New Tech Portfolio
Build portfolio strategies aligned to market need & supporting delivery of country 5-year plan (iPlan)
Own, build and design portfolio plan (SMS plan) for key segments (refreshed annually)
Ensure that country brand plans are aligned to regional portfolio strategies
Lead NPI excellence through leadership and coordination of an NPI team and overall process (where relevant)
Support campaign development and drive effective campaign implementation and monitoring to ensure align with brand strategy
Contribute as a Key member of the Country Portfolio Leadership Team (CPLT) and Regional Portfolio Leadership team (RPLT), and crop campaign teams, ensuring that operational decisions are aligned to portfolio strategies and maximize value of assets across crops
Lead development of 5-year country portfolio plan to enable profitable market share growth and gain consensus on priorities and resource plans
Develop and monitor market intelligence, bringing customer insight into brand strategies and marketing plans
Effective Manage Pricing (value, portfolio) to optimize market share growth
Build and maintain complete communication toolkit for respective indication (work with agencies where necessary) – POSM, Product page on website, digital assets including product videos, testimonials etc, technical product presentation, other digital innovations
Able to clearly update team on market share changes (consumption level – based on RetailTrak)
Proactively track and identify ways to influence brand metrics (Panel data) – where available
Work with Head of Marketing and Regional Portfolio Heads to reassess key priorities for current year activities to ensure optimal resource allocation.
Qualifications
Knowledge, Experience & Capabilities
Master’s degree in Science, Business Administration, Engineering or related field.
Minimum 7 – 10 years’ work experience in Agricultural chemicals or FMCG (Fast Moving Consumer Goods).
Good in working with Customers and Channels in country
Understand market dynamics and competitive environment in CU Insecticide product markets and translate it into strategy.
Designs effective product life cycle management strategy and brand strategy
Ability to apply MaSE pillars effectively
Creates strong, distinctive brand
Delivers distinctive value proposition to customer
Develops/implements effective pricing strategy
Able to use market research effectively to understand customer, markets and channels
Anticipates changes in the market and adjusts strategies accordingly
