Key Roles and Responsibilities

• Oversee and Lead PR Strategy / Creative PR Ideas and PR Plan for Central Embassy / Open House / Central Original Store’s all year round campaigns
• Able to initiate PR fighting plan / New Idea for each campaigns in order to achieve campaign’s objective and yearly’s KPIs
• Manage Media / Press Relationship for both Local and International outlet
• Support PR functions for both Internal campaigns / Special Campaigns / Corporate Campaigns
• Control budget and manage Traffic between Internal and External Team.
• Manage and supervise team members.

Qualifications

• Strong background in PR fields especially from Retail Business, PR Agency / Fashion Brands
• Proven records of success PR campaigns from previous work experience
• KPIs driven
• Have Strong relationship with both Local and International outlet from Owner/Editor level to working team
• Have a critical / analytic and creative mindset and able to adjust themselves to different work tasks and functions
• Detail oriented and KPIs driven
• Able to work in multitasking functions and can work under pressure
• Good command of English