Responsibilities:

• Develop and execute integrated media plans aligned with campaign objectives

• Manage media buying, placements, and budget allocations across all platforms

• Analyze campaign performance and deliver actionable insights

• Collaborate with creative, account, and digital teams to ensure consistent messaging

• Coordinate with internal teams to manage timelines and deliverables

• Build and maintain relationships with media vendors, including contract negotiation and OOH surveys

• Monitor bookings and ensure campaigns meet performance KPIs

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field

• Minimum 7 years of media planning/buying experience; leadership experience is a plus

• Strong knowledge of both traditional and digital media channels

• Proficient in media analytics and reporting tools

• Excellent negotiation, project management, and communication skills

• Able to work independently and manage multiple projects under tight deadlines