Technology Strategy Develop and implement a comprehensive marketing technology strategy that aligns with Danone’s business goals and enhances our digital marketing capabilities.
Platform Management Oversee the selection, implementation, and management of marketing technology platforms, including CRM, marketing automation, and analytics tools.
Data Analytics Utilize data analytics to drive insights and optimize marketing campaigns, ensuring data-driven decision-making.
Project Management Lead cross-functional teams in the execution of marketing technology projects, ensuring timely delivery and alignment with business objectives.
Collaboration Work closely with CBU Marketing/Regional MarTech team and our technology development agencies for local and regional initiatives to ensure seamless integration and operation of marketing technology solutions.
Innovation Stay abreast of the latest trends and advancements in marketing technology, continuously seeking opportunities to innovate and improve our marketing efforts.
About You
Bachelor’s degree in Marketing, Information Technology, or a related fields.
Proven experience in Marketing Technology management, with a strong understanding of CRM, marketing automation, and analytics platforms.
Excellent project management skills, with the ability to lead cross-functional teams and manage multiple projects simultaneously.
Strong analytical skills, with the ability to interpret data and provide actionable insights.
Excellent communication and collaboration skills, with the ability to work effectively with diverse teams.
Passion for innovation and staying current with industry trends.
Good command of Business English is required.
Skills
Marketing
Information Technology
CRM
Project Management
Functions
Marketing
Job Overview
Job Type:
Full-Time
Company
Danone
24 active jobs
Paris
Industry:
Consumer Goods, Retail & E-Commerce
Ready to Apply?
Submit your application now and take the next step in your career journey.
