CORE WORK ACTIVITIES

Regional Marketing and Advertising

• Partners with properties to execute promotions and campaigns through traditional and digital channels that target in-house guests with promotions that drive incremental revenue
• Ensures all advertising for the hotel in traditional advertising mediums and digital and social media channels is in brand voice
• Serves as a consultant to properties to provide guidance on how to leverage advertising agencies on supporting advertising campaigns, creative and media plans, and food and beverage promotions.
• Maintains frequent, active engagement with the cluster Director of Marketing & Communications and cluster eCommerce and Digital leads to ensure alignment, pull-through, and 2-way communication about status, performance evaluation, opportunities, and issues related to online programs and initiatives
• Supports execution of email marketing campaigns for their region
• Supports the overarching marketing strategy by helping properties activate and manage their content on relevant digital platforms

Regional Social Media Support

• Focuses on supporting region-wide digital engagement via social media (e.g., Facebook, Twitter, Sina Weibo, wechat, etc.)
• Facilitates social media engagement, Hotel Website content update (especially for Food & Beverage outlets), and updating content in other digital channels (e.g., hotel websites)
• Supports the execution of promotions campaign in F&B, weddings, spa, rooms and conferences through relevant social media channels

Public Relations and Visual Asset Management

• Maintains a comprehensive list of international and local media contacts, with particular emphasis on F&B media contacts
• Manages assigned accounts as per the media account management system
• Manages external vendors and media agencies; work with agency partners to identify strategic media buys for their hotel(s)
• Liaises with continent PR leadership to ensure media placement for hotel(s) supports the overall hotel marketing strategy
• Acts as consulting resource for property marketing teams looking for regional photographers for food, amenity, and property imagery and ensures all photography adheres to brand voice

Regional Marketing Activation Tracking

• Consults with Brand and Field marketing leaders on the execution of marketing strategy through digital channels
• Liaises with Marriott Rewards teams, sales, and revenue management to ensure digital customer engagement is right for property/regions
• Provides consultation to property Marketing Communications teams on correct pull through of brand voice in digital channels (e.g., social media, OTAs, HWS)

Activates New Hotel Openings

• Assists and supports the coordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the marketing department at corporate office
• Partners with Director of Sales and Marketing and Field Marketing team to help plan marketing budget, both for pre-opening period and through post-opening
• Partners with regional Online Sales and Marketing managers to ensure on-brand property imagery is live in digital channels (e.g., social media, OTAs, HWS)
• Work with regional eCommerce and Digital teams to position the hotel on digital channels
• Collaborate with regional Field Marketing to develop, recommend and execute the opening S&M plan for the hotel
• Ensure photo shoots and photography for property are in brand-voice before they are incorporated into marketing channels
• Engage with owners and hotel GMs to help explain and set up services of marketing support

General Responsibilities

• Assists with the development, co-ordination and execution of all communications activities with a strong emphasis on F&B promotions and campaigns across their region
• Works with eCommerce to ensure their hotels’ website and related websites are updated on a regular basis
• Provides training and marketing leadership and acts as a marketing subject matter expert for area Sales, Revenue, and Operations leaders

Education And Experience

Required:

• 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred

OR

• 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.