KOL Management Manager

Job Description:

-Responsible for developing and executing KOL marketing strategies, managing and developing KOL relationships to increase brand awareness and influence:

- Maintain and manage long-term relationships with KOLs to ensure the stability and continuity of the partnership

- Identify, screen, and recruit KOLs who are suitable for the brand's tone, and include them in the company's KOL resource pool

- Plan and execute all kinds of KOL marketing activities, including content creation, product promotion, event planning and social media operations

- Manage and control KOL marketing budgets to ensure efficient use of resources and maximize return on investment

-Work closely with internal departments such as marketing, product, and sales to ensure that KOL activities are coordinated with other marketing strategies

- Track and analyze industry trends, competitor strategies, and continuously optimize KOL marketing methods and strategies

Job Requirements

:Bachelor's degree or above, major in marketing, communication, public relations or related majors is preferred

At least 5 years of experience in KOL management or digital marketing

English can be used as a working language