[HN, Lien Quan Mobile] Senior Campaign Marketing

• IMC Planning: Propose targets, develop and implement IMC plans/campaigns (including product launches) aligned with business priorities, brand and customer needs; work with product, KOLs, and community teams to deliver results.

• IMC Execution: Manage execution of IMC mix including content marketing (website, copywriting, art direction, video production, influencer activities); optimize and repurpose content across social media channels.

• Campaign Management: Drive product/campaign awareness and engagement; manage brand media channels; ensure campaigns are on time and within budget.

• Marketing Analytics: Use analytics to measure campaign success, improve brand awareness, and apply learnings to future launches.

Yêu cầu công việc

• Experience: Minimum 2 years at senior level and proven records in end-to-end IMC Marketing

• Background: Bachelor's degree from reputable universities or equivalent practical experience

• Gaming Passion: Demonstrated ability to play and thoroughly understand the gameplay mechanics of a midcore/hardcore game

• Project Management & Stakeholder Management: Proven excellence in managing complex projects, including critical paths, risk logs, and asset QA; strong ability to align and collaborate with cross-functional stakeholders across Product, Creative, and Legal teams.

• Creative Vision & Execution: Demonstrated ability to independently originate communication/action concepts with clear end-states, build work-back plans, and lead cross-functional teams to successful delivery.

• Marketing & Brand Metrics: Strong understanding of communications, marketing, and brand performance metrics (e.g., reach, SOV, ER, CTR, CVR, revenue/ROAS, brand health)

• Problem-Solving: Highly logical and analytical thinker with a curious mindset, constantly exploring and applying industry best practices.

• Deliver results in high-pressure environment: Proven ability to manage tasks in an organized manner and consistently deliver results under pressure.

• Communication: Strong verbal and written communication/presentation /negotiation skills

• Language: Equivalent ~ 6.5 IETLTS in English

• Data Proficiency: Comfortable working with data, including funnel math, lift tests, and interpreting basic dashboards to inform decisions is a nice-to-have thing