IMC Planning: Propose targets, develop and implement IMC plans/campaigns (including product launches) aligned with business priorities, brand and customer needs; work with product, KOLs, and community teams to deliver results.
IMC Execution: Manage execution of IMC mix including content marketing (website, copywriting, art direction, video production, influencer activities); optimize and repurpose content across social media channels.
Campaign Management: Drive product/campaign awareness and engagement; manage brand media channels; ensure campaigns are on time and within budget.
Marketing Analytics: Use analytics to measure campaign success, improve brand awareness, and apply learnings to future launches.
Yêu cầu công việc
Experience: Minimum 2 years at senior level and proven records in end-to-end IMC Marketing
Background: Bachelor's degree from reputable universities or equivalent practical experience
Gaming Passion: Demonstrated ability to play and thoroughly understand the gameplay mechanics of a midcore/hardcore game
Project Management & Stakeholder Management: Proven excellence in managing complex projects, including critical paths, risk logs, and asset QA; strong ability to align and collaborate with cross-functional stakeholders across Product, Creative, and Legal teams.
Creative Vision & Execution: Demonstrated ability to independently originate communication/action concepts with clear end-states, build work-back plans, and lead cross-functional teams to successful delivery.
Marketing & Brand Metrics: Strong understanding of communications, marketing, and brand performance metrics (e.g., reach, SOV, ER, CTR, CVR, revenue/ROAS, brand health)
Problem-Solving: Highly logical and analytical thinker with a curious mindset, constantly exploring and applying industry best practices.
Deliver results in high-pressure environment: Proven ability to manage tasks in an organized manner and consistently deliver results under pressure.
Communication: Strong verbal and written communication/presentation /negotiation skills
Language: Equivalent ~ 6.5 IETLTS in English
Data Proficiency: Comfortable working with data, including funnel math, lift tests, and interpreting basic dashboards to inform decisions is a nice-to-have thing
Skills
Functions
Toàn thời gian
Company
5 active jobs
Tầng 6, Tòa nhà Capital Place, 29 Liễu Giai, Quận Ba Đình, Hà Nội
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