Head of Marketing Innovation, Asia Beverage

About the job

Overview

• Innovation should not be part of someone’s job. It should be a fulltime resource & commitment to step change foresight planning, consumer centricity, speed & quality of innovations.

Responsibilities

Strategic Leadership:

• Proactive foresight & planning to take advantage of new innovation opportunities.
• Portfolio Strategy & Demand Space mapping
• Innovation framework - Platform architecture, Consumer Taste profiles, key trend captures, competitor monitoring, 4F Innovation principles, Innovation Council alignment.

Innovation Output:

• Innovation Pipeline ownership - lift & scale/ create - product expo, workshops, global/ sector connects.
• Cross functional lead for Innovation projects across regional, sector & global teams
• Innovation beyond product - packaging, channel, experience

Building Innovation Culture:

• Elevating quality & speed of NPD across the region
• Embedding agile innovation mindset & new ways of working across Asia BU & MU teams

Qualifications

Critical Experiences:

• Bangkok, Thailand as our Regional HQ for Asia Bev is a preferred location for this role
• Strong strategic & inspiration leader with minimum 10 years’ experience in multi brand portfolio across multiple markets
• Strong experience in stakeholder management, influencing senior management and vision setting.
• Impeccable track record in end-to-end innovation with long term sustainable success
• Strategic Capability - multi brand & market portfolio planning, actionable insights, data mining, trend capturing & deployment.
• Innovation expertise - strong experience in leading large-scale end to end innovation projects.
• Design Thinking - demonstrates ability to redesign processes, workflows to unlock speed to market, quality of output & white space innovation successes.
• Commercial Acumen - different business models, size of prize, building business cases.
• Capability Building - coaching, mentoring & development of innovation skillset & culture across the region.

Differentiating Competencies Required:

• Stakeholder Management - strong influencer & leader across all levels of management & stakeholders
• Ability to Operate at different altitudes - from long term strategic vision setting to detailed project milestones
• Proactive, self starter - highly resourceful, sees opportunities & jumps on them
• Curious & Consumer Centric - always has consumer lens & cross cultural intuition
• Agile & comfortable with navigating ambiguity - track record of creating something from ‘nothing’