GOAT | Senior Manager, Strategic Content Planning and Analytics

Key Responsibilities

• Strategic Planning and Analytics:
• Develop and refine content strategies and KOL engagement plans based on data analysis and market insights.
• Utilize analytics to measure campaign effectiveness, identify trends, and provide actionable insights for continuous improvement.
• Campaign Development and Execution:
• Ideate and formulate creative campaign ideas that align with strategic objectives and resonate with target audiences.
• Oversee the activation planning and execution of campaigns, ensuring they are delivered on time, within budget, and achieve desired outcomes.
• Client Interaction and Relationship Management:
• Serve as the primary strategic contact for clients, involving them in the strategic process and ensuring their needs and expectations are met.
• Build and maintain strong client relationships, delivering presentations and regular updates on campaign progress and results.
• Team Leadership and Development
• Lead and mentor a team of strategists and planners, fostering a collaborative environment focused on innovation and excellence.
• Encourage professional development by introducing training opportunities and encouraging participation in industry events.
• Innovation and Industry Adaptation:
• Stay at the forefront of industry trends in content strategy, analytics, and KOL engagement.
• Champion the adoption of new technologies and methodologies to enhance campaign planning and execution.

Skills And Qualifications

• Analytical Skills: Strong capability in utilizing analytics to guide strategic decisions and optimize campaign performance.
• Creative Strategy: Excellent at generating innovative campaign ideas and transforming them into actionable activation plans.
• Communication Skills: Superior verbal and written communication skills; adept at client presentations and negotiations.
• Leadership: Proven track record in leading and developing teams in a dynamic environment.
• Problem-Solving: Strong problem-solving skills, with the ability to manage complex projects and deliver results under tight deadlines.
• Proactive and client-oriented, with a strong focus on delivering exceptional client service.
• Creative and innovative, constantly seeking new and effective ways to engage audiences.
• Collaborative and supportive, enhancing team capabilities and fostering a positive work environment.