YOUR MISSION:
Assortment Planning & Management:
- Redefine country business priorities based on the market relevancy and marketing investment, in line with PUMA SEA’s merchandising team overall growth strategy.
- Build Thailand range with competitive pricing – responsible for delivering the target margin and meet SKU efficiency.
- Drive differentiation among key customers across all the Distribution Channels
- Provide seasonal analysis on based on GTM timeline to provide puma product and competitors market insights.
- Manage country level GTM timeline
Country GTM Alignment
- Proactively engage with internal cross function teams and external customers to provide advanced level of product information, including customer facing during business review and tradeshow, key customer analysis, competitor overview, sales tools (preparing digital catalog and sell-in decks) and tradeshow set-up.
- Collaborate with the Marketing and VM teams to complete the WS product launch plan then transfer the information to the Sales team to achieve the WS goals (including marketing activity execution and various product activation).
- Work closely with product operations team and monitor the delivery schedule on floor to align with marketing grid and product ISD launches.
- Monitor closely with operations to ensure on time delivery and alert related parties in case of late arrival of key initiatives products.
Merchandising Operations:
- Prepare and Submit Seasonal wholesale channel forecast based on data analysis/business review.
- Maintain Product Master line list with up-to-date data.
- Review and manage local pricing (inline, non-inline and BFO), ISD and order windows, together with relevant SEA Category in charge and Head of GTM.
- Prepare and support national sales meeting, key accounts pre-line meeting and trade shows as per GTM timeline.
- Own and execute day-to-day merchandising operations
Country/Customer Specific Product Development
- Propose, plan and execute country/customer specific products in order to gain market share/mind share within key distribution. Exclusive, SMU, collabs and any gap fillers are included.
YOUR TALENT:
- Bachelor’s Degree in related field.
- Previous branded retail experience preferred (ideally in sporting goods industry in Thailand).
- Experience in working with a fashion / branded environment.
- Knowledge and experience with merchandising systems is preferable.
- Minimum 2 years of experience is preferred
- Excellent use of Excel, Access and PPT Knowledge of SAP or ONE is a plus.
- Communicate with Impact - Possess strong presentation, listening, verbal and written communication skills, both in Thai and English
