Digital Marketing Specialist

Accountabilities:

• Assist with Campaign Execution: Support business unit in the execution of digital marketing campaigns, including content creation, email marketing, and social media posting.
• Content Assistance: Assist in creating and proofreading digital marketing content under supervision to ensure it adheres to regulatory guidelines and optimize content marketing strategies that drive organic traffic and engagement.
• Data Analysis and Report: Help monitor campaign performance and assist in basic data analysis to identify trends and insights. Conducted regular performance analysis and provided recommendations for campaign improvements.
• Digital Channel Management: Manage and oversee social media accounts for specific therapeutic areas, including content scheduling, engagement, and analytics tracking.
• Email Marketing: Plan and execute email marketing campaigns to engage healthcare professionals within each therapeutic area.
• Collaboration: Collaborate with internal, and external stakeholders and cross-functional teams to contribute to the overall success of digital marketing initiatives.
• Administrative Support: Provide administrative support for digital marketing projects, including organizing files, maintaining schedules, and assisting with reporting.
• Stay Informed: Stay updated with industry trends and best practices in digital marketing to support ongoing learning and development.

Qualifications:

• Education: Bachelor's degree in Marketing, Digital Marketing, Communications, Digital, or a related field, or equivalent experience.
• Excellent communication in Thai and English.
• Digital Marketing Knowledge: Familiarity with fundamental digital marketing concepts, including SEO, SEM, social media marketing, and email marketing.
• Interest in Pharmaceutical & Healthcare: Demonstrated interest in the pharmaceutical and healthcare industry with a willingness to learn about regulatory requirements.
• Analytical Skills: Basic analytical skills and the ability to interpret data effectively.
• Communication Skills: Strong written and verbal communication skills in both Thai and English.
• Collaborative Team Player: Ability to collaborate effectively with team members and thrive in a fast-paced environment.
• Relevant Experience: Experience in digital marketing, pharmaceutical marketing, or related fields is a valuable asset.
• Exposure to Digital Marketing Tools: Familiarity with digital marketing tools and platforms is advantageous.