Responsibilities

• This position will be responsible for developing and executing the digital marketing strategy and e-Commerce strategy, with the primary goals being:
• Increase Conversion and revenue on all digital distribution channels
• Increase Direct Channel Mix to meet goal
• Meet World of Hyatt Room Night Penetration Goal

Key Responsibilities

• Search Engine Marketing (including PPC, SEO, SEM, Metasearch)
• Mobile Marketing
• Display Advertising
• Marketing via corporate channels and all 3rd party channels
• E-Commerce Activities & OTA Management
• Strategic Management of the website and apps