Digital Marketing & Acquisition Manager

Role and Responsibilities / หน้าที่ความรับผิดชอบ

• Become one of our marketing team for planning & developing business with concentration on digital marketing strategy and activities plan
• Direct the development and execution of an integrated digital marketing strategy including social media, SEO/SEM that drives customer engagement and lead generation, while gathering data for analytic.
• Develop marketing activities to acquire customer both new customers, up selling and cross selling. Able to specific campaigns to create and maintain high levels of customer interaction and lead generation
• Identifying critical conversion points and drop off points and optimizing user funnels.
• Cooperate with content management team to develop and execute overall content for website and social media channels  
• Create media plan with outside agency, manage and improve online content, considering SEO and Google Analytics
• Identifying trends and insights, and optimizing spending and performance based on the insights.
• Analyze key analytics, metrics and KPIs to optimize campaign strategies to hit key goals and report campaign performance.
• Forecast sales performance trends and act proactively to increase our market segment
• Support the management of all digital marketing channels (e.g., website, YouTube, FB, Line, emails, and social media) to ensure brand consistency

Qualifications / คุณสมบัติ

• Male/Female, age 25 - 35 years old.
• Proven working experience in digital marketing or acquisition.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools.
• Experience in setting up and optimizing PPC campaigns on all major search engines.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.