Digital Marketing

Responsibilites：

• Direct, plan and prioritize all website enhancements, content/asset updates and maintenance activities in support of vehicle launches, sales promotions and brand initiatives, ensuring that business requirements are effectively communicated to agency partners, and the brand is portrayed in the most compelling way possible
• Collaborate with internal Divisions, Departments, and third-party agencies, to support key brand initiatives and stories, ensuring proper representation on the website and one on one campaigns
• Develop and manage website enhancements roadmap, prioritizing all projects and performance optimizations
• Manage agencies and 3rd party vendors to optimize team dynamics, project efficiencies, and improve overall quality
• Manage team members by identifying opportunities for improvements and efficiencies, while ensuring a positive working environment
• Provide support to team members in complex projects
• Drive the brand’s digital analytics strategy, ensuring the site meets or exceeds established KPIs
• Assist with development of team associates