Digital & IMC Manager (Content Management)

Key Responsibilities:

PLAN: Develop an online content strategy and define Content Pillars & Messaging to support corporate communications and marketing campaigns for each Business Unit.

CREATE: Produce engaging and informative online content that reflects the identity of King Power, including effective campaign messaging, while adhering to correct grammatical standards and maintaining the Brand's Tone.

IMPLEMENT: Distribute online content through digital communication channels to support corporate communications and marketing campaigns for business units.

CONTROL: Manage and oversee the departmental budget for planning.

MEASURE: Collaborate with the team to report on the performance of online content, as assessed by business users, and identify opportunities for future optimization.

Qualifications and Skills:

• Bachelor's Degree in Communication Arts, Communication Design, Liberal Arts, Marketing, Journalism, Marcom or a related field
• Experience 7 years in Content Management
• Excellent written and verbal communication skills in Thai and English.
• Strong understanding of media landscape and trends
• Proficiency in crafting impactful messages for various channels and audiences.
• Ability to work effectively under pressure and manage crisis situations.
• Familiarity with digital communication platforms and social media management.