CRM & Commercial Data Analyst

Job Description

• Own, implement and manage the Lead Management Process at Sales Company level.
• Execute customer segmentation together with sales managers.
• Applying tools and guidelines provided centrally to identify the key opportunities in the market.
• OneCRM local business owner and superuser.
• Support organization in fostering correct and consistent use of OneCRM.
• Ensure data quality and consistency.
• Collect, prioritize and share local business needs/requirements.
• Support business managers to analyze commercial data across relevant databases.
• Supporting the development of global dashboards.
• Responsibility for mapping and fulfilling data-analysis and dashboards needs.
• Provide actionable insights to sales managers to optimize lead conversion and revenue growth.
• Track and report key commercial KPIs, such as lead conversion rates, customer churn, and sales performance metrics.
• Ensure customer data compliance with company policies and relevant regulations (e.g., GDPR, PDPA).

What You Know

• Bachelor's degree in Business Analytics, Data Science, Statistics, Marketing, Computer Science, or a related field.
• Minimum 3-5 years of experience in CRM analytics, data analysis, or a similar role within marketing, e-commerce, or financial services.
• Proficiency in CRM tools (Salesforce, HubSpot, Microsoft Dynamics, or similar).
• Strong knowledge of SQL for querying and data extraction.
• Experience with data visualization tools (Tableau, Power BI, Looker, etc.).
• Familiarity with Python or R for data analysis (preferred but not mandatory).
• Understanding of customer segmentation, A/B testing, and predictive analytics.
• Knowledge of data warehousing, ETL processes, and marketing automation platforms is a plus.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent communication and presentation skills to convey findings to non-technical stakeholders.
• Detail-oriented with strong problem-solving abilities.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong business acumen with an understanding of customer behavior and retention strategies.