CANDIDATE PROFILE
Education And Experience
- 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years' experience in Marketing or a comparable professional area.
OR
- 4-year bachelor's degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area.
CORE WORK ACTIVITIES
Conducting Marketing Activities to Achieve Departmental Goals
- Implements regular tracking of initiatives to determine results.
- Updates hotel web page content as needed to insure up-to-date accuracy.
- Manages all in-hotel messaging to guests including, but not limited to: AstroVision, Janus, plasma screens, front desk electronic signage, in-room and in-hotel collateral, iConnect, entertainment guides, duratrans, pole banners, on-hold messages, in-room videos, transportation videos, wayfinding, fast maps, key cards, etc.).
Developing and Implementing Marketing Strategies
- Liaises with key operators of each department to determine goals and marketing needs.
- Liaises with hotel Director of Public Relations to provide communications tools as needed for the implementation of local/regional publicity and promotions initiatives.
- Works with brand Vice Presidents and Brand Marketing Managers to assist with implementation of brand leisure transient and group market strategies at hotel level as needed.
- Coordinates and implements Strategic Alliance partner marketing program elements.
Maximizing Revenue
- Develops, plans, and executes programs as necessary to achieve stated revenue goals.
- Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget.
- Liaises with brand VPs for all local/regional media needs related to non-rooms revenue initiatives.
Managing and Conducting Human Resources Activities
- Interviews, selects and trains employees.
- Directs the work of employees.
- Sets and adjusts employees' rates of pay and hours of work.
- Handles employee complaints and executes disciplinary action as needed.
- Evaluates employee's productivity and efficiency for the purpose of recommending promotions or other changes in status.
- Conducts annual performance appraisal with direct reports according to Standard Operating Procedures.
