Brand Manager III, Strategy Game

Responsibilities:

• Guide the successful development and execution of campaigns and initiatives, ensuring outstanding creative experiences and raising the bar for local player expectations
• Lead relationships with external stakeholders to act as a gatekeeper for locally-led marketing campaigns while supporting global brand priorities
• Create unique player experiences through campaign execution and marketing assets development, ensuring holistic local player experiences across functions (e.g., comms, community)
• Lead a team of vendors, contractors and managing and assess their performance on a day-to-day basis
• Manage the communication pipeline and coordinate communication across various channels such as social media and web.
• Manage and/or support the content roadmap and publishing plans, and align them with multiple stakeholders.
• Monitor the communities and keep the team informed of our players’ sentiments, suggesting actions items when appropriate.
• Establish and use KPIs to steer our marketing efforts to maximize performance
• Advise on local player needs and market trends to Regional Product Leadership

Required Qualifications:

• Experienced Thai marketer: You have a bachelor’s degree and a minimum 7-8 years of marketing or related experience in a relevant field.
• Strategic and insight-informed: You have the ability to see the big picture and utilize your suite of skills to level up our channels; you root these insights in strong analysis metrics and stats and know how to turn an insight into a big idea.
• Thai Player-focused: You are a Strategy game fan yourself (Riot’s games encouraged) and you know Thailand’s game market as well as the players. You are ready to put your extensive insights to work and build marketing initiatives that our fans want to see.
• Languages: English, Thai (business proficiency) You are fluent in written and spoken English communication as well as proficient in Thai. Proficiency in Mandarin a bonus
• Open-minded: You enjoy brainstorming improvement ideas and encourage discussion of alternative and unconventional approaches.
• Proactive self-starter: You're a highly-motivated independent thinker who'd rather ask for forgiveness than permission.
• A clear communicator: You can effectively communicate in any medium: presentations, email, conference calls, etc.; you’re able to convert a large amount of information and data into a clear message.
• An avid learner: You are always hungry to learn new things. In the esports market, where things are changing very fast, you are able to not only keep up with the new trends, but also possess the skill sets to apply the lessons learned

Desired Qualifications:

• Experience working in China or with China-based companies. Proficiency in Mandarin a bonus.
• Experience working on cross platform products
• Experience working on cultural brands that serve passionate audiences
• Experience working on products at all stages of development
• Experience facilitating and working with creative professionals
• Organizational management skills
• Bachelor's degree in Marketing or related field.