Brand and Product Development senior associate (Social Commerce)

Resposibilities

New Product Development & portfolio management

• Analyze and define market segmentation and target market.
• Develop new product concept by defining marketing opportunity, consumer needs, creator data
• Initiate the product development process with aims to lead and create innovative products that will be ahead of the competition
• Collaborate with partner including OEM and ensure successful product launch in each distribution channel especially Tiktok shop in first stage
• Regularly analyze sales performances, identify key drivers for growth/decline

Brand communication and budget management

• Develop brand communication, product launch go-to-market plan
• Define and communicate the unique selling propositions (USPs) of the brand
• Plan and execute marketing campaigns to promote the brand & product
• Collaborate with advertising agencies, design teams, and other stakeholders to create effective promotional materials

Requirement

• Bachelor’s degree or higher in Business Administration, Marketing, Economics, Engineering, or related fields
• 3+ years experience in brand and product development, consumer insights understanding, trade marketing and marketing communications, preferably in FMCG environment
• Proven record of brand marketing, new product launch preferably in FMCG business
• Great interpersonal, communication and presentation skills
• Strong analytical and strategic thinking
• Attentive to details, able to handle pressure
• Result-driven, innovative and passionate
• Good project management skill
• Good command of Thai and English
• Computer literate; MS Word, PowerPoint, Excel