Assistant Manager Digital Business

General Responsibilities

• Be a digital marketing expert consultant, helping to strengthen the digital marketing strategy.
• Work closely with sales and oversee initiatives to meet digital sales objectives.
• Co-ordinate and co-operate with country teams and other business functions to drive e-commerce sales through contribution of digital media.
• Understanding of A/B and multivariate testing, user segmentation, and reporting processes.

Functional Skills And Knowledge

• 4-5 years of hands-on digital marketing experience.
• Experience in a Performance Marketing agency or Media platform
• Good knowledge of B2C Performance Marketing channels including, but not limited e-commerce marketplace onsite advertising, display & native advertising, search engine marketing, social media, affiliate & KOL marketing.
• Develop and execute innovative B2C digital marketing campaigns to drive business growth and maximize ROAS.
• Collaborate with cross-functional teams, including content, creative, and brand teams to plan and execute effective digital media campaigns both onsite and offsite.
• Monitor, analyze, and report campaign performance for brands using tools such as Google Analytics and adjust strategies accordingly.
• Proven experience in media planning, buying and optimization for lead and conversion campaigns
• Proven track record in delivering marketing campaigns that drive sales growth.
• Excellent communication and presentation skills. Ability to manage difficult clients as well as internal stakeholders
• Fluent writing and verbal communications in Thai and English

Education

• Bachelor, Master’s Degree or MBA in Business Administration, Marketing or Strategic Management