Product Marketing Manager

Responsibilities:

1. Initiative Product Roadmap:

- Collaborate closely with cross-functional teams, including product management and development, to shape and refine the product roadmap.

- Analyze market trends, customer insights, and competitive landscape to inform product direction and innovation.

- Develop a deep understanding of our products' features, benefits, and differentiators.

2. Go-to-Market Strategy:

- Devise comprehensive go-to-market plans that encompass messaging, positioning, pricing, and distribution strategies.

- Coordinate with marketing, sales, and communication teams to execute the go-to-market strategy effectively.

- Craft compelling product narratives and value propositions that resonate with target audiences.

3. KPI & Milestone Achievement:

- Define key performance indicators (KPIs) to measure the success of product marketing efforts.

- Monitor and report on KPIs, adjusting strategies as needed to achieve milestones and performance goals.

- Continuously evaluate market feedback and adjust tactics to improve product performance.

4. Product Leadership:

- Serve as the internal expert and advocate for the product, educating and aligning cross-functional teams on its value proposition and benefits.

- Drive product adoption by developing and executing strategies that address customer needs and pain points.

- Collaborate with product managers to ensure the product roadmap aligns with market demands and opportunities.

5. Coordinating with Stakeholders:

- Engage and collaborate with various stakeholders, including sales teams, customers, and partners, to gather insights and feedback.

- Translate stakeholder input into actionable strategies that guide product development and marketing initiatives.

- Establish strong relationships with internal and external partners to foster collaboration and achieve common goals.

6. Product Management and Product Owner Scope:

- Collaborate closely with product managers and owners to define and prioritize product features, enhancements, and updates.

- Contribute to the creation of user stories, requirements, and specifications, ensuring alignment with marketing strategies.

- Act as a liaison between product management and marketing, facilitating seamless communication and shared goals.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).

- X+ years of experience in product marketing or related roles, preferably within the technology or software industry.

- Proven track record of successfully leading product marketing initiatives, from strategy development to execution.

- Strong project management skills with the ability to manage multiple projects and priorities.

- Analytical mindset, comfortable using data to inform decisions and measure success.

- Excellent communication skills, both written and verbal, with the ability to convey complex concepts clearly and succinctly.

- Strategic thinker with the ability to align marketing efforts with business objectives.

- Leadership qualities with the ability to influence and motivate cross-functional teams.

- Familiarity with product management processes, market research, and competitive analysis.

- Proficiency in marketing tools and platforms for content creation, automation, and reporting.