Senior Specialist, Digital Marketing

Responsibilities:

• Develop a webinar calendar that aligns with key business and partner objectives

• Propose timely and relevant webinar topics, speakers, and formats based on audience needs, performance data, and market trends

• Lead internal discussions to shape webinar themes and positioning

• Coordinate with stakeholders across marketing, sales and leadership to align on goals and ensure engagement throughout the planning process

• Prepare briefing materials and speaker support content, ensuring consistent messaging and delivery

• Act as a reliable point of contact for internal stakeholders and external contributors involved in webinar execution

• Manage end-to-end webinar logistics including scheduling, registration, platform setup, dry runs, and live hosting

• Ensure all event elements are delivered on time, including promotional campaigns, content assets, and speaker coordination

• Monitor execution and problem-solve during live sessions as needed

• Track and analyze performance metrics (e.g. impressions, CTR, registration, attendance, engagement, conversion)

• Summarize insights and learnings in structured performance reports and presentations

• Use findings to recommend improvements for future webinars and engagement strategies
  
  

Qualifications:

• 3–5 years of experience in digital marketing, with a strong understanding of campaign metrics and performance levers

• Strong critical thinking skills; able to connect content planning with business strategy and audience intent

• Exceptional communication and stakeholder management skills; confident in working with senior leaders, speakers, and cross-functional teams

• Ability to break down complex projects into actionable steps and independently manage multiple moving parts

• Proficiency in building structured, visually clear decks and post-event reporting

• Familiarity with webinar tools (e.g., Zoom Webinar, ON24) and CRM/marketing platforms (e.g., Salesforce, HubSpot)

• Experience working with sales teams or in a B2B environment

• Comfort navigating ambiguity in a fast-paced, collaborative setting