Deliver and develop communication media strategy and planer to be used by credit card marketing owners and making sure communications are completely integrated throughout all channels.
Initiate and develop most effective online & offline materials to build and increase campaign awareness. Also drive credit card acquisition & usage to align with business strategy.
Determine the communications tasks for each campaign and write task briefs that guide messaging and execution tailored for each channel.
Provided a well-prepared brief to the advertising agency with written & verbal with clearly understand target customer’s profile and behaviors.
Partner with Corporate Branding and UX/UI Designer to develop consumer journeys for each campaign or activity.
Read and analyze campaign metrics and leverage insights from data to improve communication effectiveness.
Centralize media functions (Hygiene, Hub, Hero)
Qualifications.
Minimum 5 years of professional experience in marketing and privileges
Proven track record of a self-starter who can think out of the box and autonomously execute projects in a fast-paced environment.
Fast learner, adapts well to and is energized by change
Results-oriented strategic thinker, who is assertive and full of initiatives
Strong sales and negotiation skills, with the ability to acquire hosts on our platform
Able to identify high-impact opportunities and objectively evaluate projects
Be a team player with a professional “get it done” attitude and work ethics.
Strong interpersonal skills & ability to influence both internal / external stakeholders.
Strong communication skills, verbal and written, with fluency in Thai and English
Proficient in Excel, Word, PowerPoint and Outlook, MS team
