Digital Transformation Marketing Senior Specialist (Chuyên Viên Cấp Cao Tiếp Thị Chuyển Đổi Số)

• Design and manage communication plan for all digital platforms under Digital team to ensure all agents adopt the new system and know how to use the features within the product.

• Manage the planning and execution of communication activities from production preparation to promotion stage.

• The creative production management includes managing agency and a team of design, video and content.

• Collaborate closely with internal and external stakeholders to manage the execution plan.

• Build up a good relationship with distribution channels to design and manage Change Management Plan effectively

• Performance tracking, analysis and reporting to ensure the quality of communication and engagement for digital transformation.

• Others: to be assigned by the Line manager or Company’s management (if any).

Job Accountability / Trách nhiệm chính

Performance measures/Kết Quả Công Việc

This role is:

• Manage the planning and implementation of digital user communication programs.

• Collaborate with relevant stakeholders for implementation.

• Performance tracking and report to relevant stakeholders.

• Execute communication to adopt and retain users/staff, for both digital ecosystem and innovation hub to deliver committed KPIs

• Support in digital project go-to-market optimization

Job Requirements / Yêu cầu

Qualifications / Bằng cấp

• At least with University/College degree with experience in Customer relations management.

Experience / Kinh nghiệm

• At least 3 years of experience in related field with proven achievements, including from-1-year agency background.

Knowledge and skill / Kiến thức và kỹ năng

• Technical skill.

  • Canva & PowerPoint design.

  • Content creation.

  • Have experience in production of ATL materials & channels.

  • Fluency in MS Office & Business English.

• Diverse channel execution is a big plus.

• Good communication skills, both written and verbal.

• Experienced with Distribution/Sales Activation is a plus.

• Customer services and positive mind-set.

• Ambitious to deliver innovation and high performance.

• Nimble and responsive to meet demands, can manage multiple demands and agile when business needs and requirements change.

• Strong teamwork spirit and skill.