Vp Of Marketing

Strategy-related responsibilities:

• Lead the go-to-market strategy (targeting, channel mix, marketing ecosystem design, performance measurement) for one or more accounts, with each account consisting of one or more brands.
• Develop/oversee development of annual tactical plans.
• Formulate solutions to clients’ marketing challenges and produce related project briefs.
• Work with the Analytics team to analyze brand performance and recommend optimizations.
• Exhibit thought leadership by authoring POV documents related to industry/technology trends 
• Serve on account-level leadership teams, responsible for client relationship, financial, and operational growth.
• Participate in new business pitches.
• Contribute to Activation Strategy craft development.
• Mentor the team and facilitate their professional development

Marketing-related responsibilities:

• Strategy and Planning. Take ownership of brand direction and drive company to the future.
• Oversee and scale internal teams (Social Media, Performance, Community, Growth).
• Messaging. Work hand in hand with marketing team to build and scale brand messaging.
• Partner with company leadership to define quarterly growth targets.
• Oversee marketing budget analysis.
• Responsible for identifying and implementing specific marketing activities, along with monitoring,measuring, and responding to the results of these efforts.
• Build and manage paid performance, social, event, offline, search display, and partner marketing campaigns.
• Drive market awareness.

Qualification 

• A Bachelor’s degree in marketing, management, or another business-related field.
• At least 10 years of experience in marketing, especially in eCommerce.
• Strong experience in Digital Marketing, especially Performance Marketing and Branding Communication.
• Strong business acumen and experience with startup culture.
• Creative and strategic thinker with strong problem-solving skills, highly organized and detail-oriented, with the ability to thrive in a fast-paced environment.
• Analytical mindset with the ability to interpret data and insights to drive decision-making.
• Strong sales and revenue focus background, with a successful track record of building impactful go-to-market strategies, and owning and delivering quantitative targets.
• Driven self-starter with a can-do attitude and demonstrated ability to creatively and effectively fill operational "white space" to drive results.
• Direct experience in supervising a team.
• Proficient with numbers.
• Advanced Thai and English communication skills required.