Senior Portfolio Manager

Performance & strategic development

• Portfolio performance monitoring, reporting & strategic implications

• Portfolio’s annual ICP & AP lead

• Portfolio quarterly Business Reviews (BU ICP) lead

• Portfolio strategic research needs identification & liaison with CMI/Global

• Heineken® Masterbrand transition oversee & guideline development

• Ensure total premium team are engaged and delivered strategy through campaigns/ initiative.

Break-through communication & Campaign management

• Winning communication strategy (data-driven, researched-based, continuously learned)

• Campaigns development, planning & delivery on-time in-full

  • Media plan, media buy strategy, PR and control all media sources

  • Effective IMC development

• Campaigns performance review, continuous learnings & strategic implication

  • Drive Marketing Mix, Touchpoint selection, Sponsorship, and other Marketing effectiveness tools

• Portfolio communication research

• Regional tailor-made communication if any

Incubation growing, learnings & innovation development

• Heineken® 0.0, Strongbow & Edelweiss commercial & campaign performance management, reporting, continuous learnings & strategic implications

• Portfolio brand innovation initiatives management (stage/gate, integrated planning, oversees commercial deployment, measurements, learnings & conclusions)

• Portfolio Innovation research

Resources planning & allocation

• Portfolio resources allocation, integrated tracking & optimization recommendation

• ABTL investment & touchpoints efficiency and prioritization

People & culture development: Cultural building in accordance with HEINEKEN values

Job requirements

• Bachelor’s or master’s degree

• Minimum of 3-5 years of Marketing Manager position and extensive experience in Marketing, Brand Management, and commercial leadership within MNCs, ideally in the FMCG sector.

• Proven success in managing brands and campaigns driven by consumer insights, creative excellence, and innovation.

• Expertise in crafting integrated commercial and communication plans that deliver measurable ROI and tangible business results.

• Experience managing brands across their lifecycle (innovation, incubation, high growth, maturity) and navigating complex geographic dynamics.

• Proficiency in digital marketing and multichannel campaign execution.

• Proficiency in industry, brands and consumers research, analytics and insights generation

• Strong analytical and strategic thinking, with solid business acumen.

• Exceptional stakeholder engagement skills, with the ability to collaborate internally (global/local cross functions) & externally (agencies/partners).

• Proficiency in resource planning and efficient allocation of large-scale investments.

• People-oriented & transversal leadership.

• Integrity, transparency & open-mindedness.