RESPONSIBILITIES
1. Strategic Planning
- Develop comprehensive marketing strategies for our programs that align with the company’s objectives and brand positioning
- Analyse international education trends, market demands, and cultural nuances to identify opportunities and tailor marketing approaches.
- Define clear goals and KPIs for the team including international students enrollment, program visibility, and brand recognition globally.
2. Team Leadership
- Manage and mentor team members through meetings and 1 on 1 sessions, overseeing all areas of Marketing and ensuring goals are met.
- Do frequent review of team’s performance, identify areas of improvement for the team members and provide prompt training where needed.
3. Process & team optimization
- Proactively identify areas of improvement for the team and execute accordingly
- Build/revamp SOP
- Collaborate with other departments to streamline processes and enhance the international student experience.
4. Digital and Global Marketing Initiatives
- Lead digital marketing campaigns targeting international audiences, utilising various platforms (digital, print, social media, etc.), and SEO strategies
- Implement strong content strategy across all marketing materials, factoring culturally sensitive information and targeted audiences
- Maintain and strengthen the company's brand through consistent messaging and campaigns.
5. Market Research & Analysis
- Conduct ongoing market research to understand the needs, preferences, and behaviours of international students in different regions, identify trends for new opportunities.
- Use data analytics to measure the effectiveness of marketing efforts and adapt strategies accordingly.
7. Budget Management and Resource Allocation
- Manage budgets effectively, allocating resources to optimise marketing campaigns in different international markets.
- Prioritise initiatives based on ROI and strategic goals for global expansion.
8. Tracking & Reporting
- Analyse campaign performance and KPIs, adjusting strategies based on data-driven insights
- Provide meaningful reports to the management team with clear actionable items.
9. Team Collaboration
- Work closely with the Management team & other departments to align marketing efforts and support overall company objectives.
10. Partnerships and Relationships
- Build and maintain relationships with external partners, educational institutions, agencies, vendors and organisations worldwide to expand the institution's reach and offerings.
QUALIFICATIONS
- Bachelors or Masters degree in Marketing, Communications, Business, or a related field.
- Proven experiences: minimum 3 years in related roles, have experiences in leading a high-performing team, preferably within the international education sector.
- Ability to develop and execute marketing and sales strategies that align with organisational objectives.
- In-depth knowledge of content and digital marketing strategy, including ads campaign, SEO, email marketing platforms, marketing automation tools, B2C/B2B database platforms and CRM systems.
- Result-oriented, demonstrated success in meeting KPI & company’s objectives
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent communication and interpersonal skills.
- Up-to-date knowledge of industry best practices, compliance regulations, able to adapt quickly to changing market dynamics and industry trends.
- Experience studying/living in, travelling to, or have a good understanding of our program locations: Japan,
- South Korea, Vietnam, India, Thailand and China
- English fluency is a must.
