Responsibilities:

• Grow brand and desired equity of assigned product group and direct all marketing activities for the achievement of short and long term business Goal, Strategies, Action Plan, P &L and market spending and to ensure compliance and aligned with regulatory affairs.

• Develop effective Communication brief and plan and direct agencies in developing promotional materials, media and the implementation. Direct research agencies and conduct about Qualitative and Quantitative Research.

• Activate Brand Essence and Vision.

• Develop and update consumer portrait, consumer engagement funnel for her/his brand.

• Develop and update consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.

• Ensure consumer centricity, applies Innovation levers, contribute and execute Innovation pipeline, maintain vibrancy via relevant renovation for his/her brands.

• Contribute to development and execute strong, functionally aligned brand plan. Track and monitor the performance, health and strategic alignment.

• Contribute to the development , engagement strategies and creates relevant & memorable brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader.

• Ensure compliance and validation to all regulations and specifications.
  
  

Qualifications:

• Minimum of Bachelor Degree in Marketing, Science, Business Administration.

• Minimum 10 years of working experience in marketing & end-to-end brand management preferably in FMCG MNC brands.

• Good communication, presentation & problem solving skills.

• Hands-on & strong on both strategic & execution part.

• Experience in managing a team, guiding & driving the team for success.

• Able to work under high pressure.

• Excellent command of English & Thai.