Senior Fleet Branding and Campaign Executive

What you’ll do:

• Marketing Campaign
• Conceptualize and strategize marketing campaigns that effectively address the company's needs while appealing to drivers on the platform.
• Oversee planning, implementation, and measurement of marketing campaigns to ensure they meet performance goals.
• Conduct market analysis to identify trends, drivers' preferences, and competitive landscape to inform campaign strategies.
• Video Production Skills:
• Manage and develop video content, including an understanding of how to create storyboards and basic editing techniques.
• Utilize skills to convey emotions effectively through video storytelling and ensure that video content aligns with campaign objectives.
• Collaboration:
• Collaborate closely with fleet performance, marketing, and technical teams to ensure alignment of goals and objectives.
• Coordinate with third-party vendors to optimize fleet operations.
• Performance Analysis:
• Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.
• Driver Engagement:
• Build and maintain strong relationships with drivers through regular communication and feedback mechanisms.
• Conduct surveys and interviews to gather insights into driver needs and satisfaction.
• Identify and address driver concerns to improve morale and retention.

What you’ll need:

• Bachelor’s degree in Marketing, Business, or related field.
• Proven experience in developing and executing successful marketing campaigns.
• 2-3 years of experience in creative agency or creative consultancy is a plus.
• Strong understanding of branding and market positioning.
• Excellent analytical skills and ability to interpret data to drive decision-making.
• Excellent communication and collaboration skills.