SaaS Global Marketing Manager (South East Asia)

Responsibilities

• Develop and execute marketing strategies
• Analyze and research the market landscape, select the customer targets based on the results. ※As for now we are primarily considering Asia and the Middle East, but you will be involved in strategic planning and discussions with the Business Development Manager about which countries or regions to focus on as the main targets.
• Establish of all KPIs in marketing
• Lead acquisition through digital marketing, and field marketing (exhibitions, events, etc.)
• Create the negotiation opportunities through the planning and operation of webinars
• Implement lead nurturing through CRM initiatives, etc.
• Plan the direction of materials related to marketing initiatives and sales support (landing pages, banners, videos, sales materials, etc.)

Requirements

• 5+ years of marketing experience in B2B business (including direction to agencies)
• Marketing experience using both digital and offline strategies
• Business-level English proficiency
• Japanese language proficiency is not required.
• Experience in overseeing marketing in multiple countries, especially in the Asian region
• Language skills other than English
• Experience in presenting or speech at seminars
• Experience in project management
• Experience in planning and operating exhibitions
• Experience in planning and operating in-house or co-hosted webinars
• Experience in planning and operating large-scale events/receptions
• Experience in PR (Public Relations)
• Experience in team management