Develop and implement comprehensive marketing plan by mix of digital and traditional channels to captivate & engage with potential consumers and customers
Gather and analyze market data, competitor insights, and customer feedback to inform marketing strategies
Utilize data-driven insights to optimize muti-channel marketing strategies for maximum impact
Create and curate content that resonates with our target audience across various social media channels
Localisation of global marketing content
Development and Management of digital communication
Management of the ClearCorrect website content
Identify and build partnerships with influencers whose audience aligns with our target demographic.
Design and source point of sale materials to promote ClearCorrect aligners in the dental practice.
Managing new product/feature launches
Ensuring brand compliance across all touchpoints
Transfer the marketing strategy into promotional concepts and sales initiatives – including designing & development of materials.
Develop and implement customer solutions including brand awareness programs – PR, digital marketing, promotional campaign, events etc.…
Organize VOCs with different target groups & provide inputs to ClearCorrect regional and global team.
Builds cross-functional team effectiveness with marketing, sales, clinical & customer support colleagues to ensure successful delivery of strategies.
Understands and is familiar with P&L dynamics and maximizes these to achieve profit goals.
Other duties as directed.
Skills
Demonstrated proficiency in social media marketing and channel management.
Ability to produce/coordinate content for social media campaigns, primarily across Instagram, Line and TikTok.
Knowledge and prior usage of tools like Facebook Ad Manager, Google Ads Manager, TikTok Ads Manager.
Experience building effective multi-channel marketing strategies, including affiliate marketing, SEO, social media, and other digital channels.
Strong PR and communication skills.
Experience in developing point of sale materials to promote products.
Experience in cultivating and managing relationships with influencers.
Proven expertise in planning and executing effective in social media and traditional marketing campaigns.
Basic Graphic Design & Video Editing skills
Proficient in the Canva, ChatGPT, PowerPoint
You excel at distilling complex information into clear, concise, and easy to understand messaging and you are a creative communicator and master of storytelling.
Experience in project planning/management and demonstrated ability to deliver outcomes meeting quality, time, and budget expectations.
Qualifications
A minimum of 3+ years’ experience in digital marketing/Communication role.
Bachelor’s degree in marketing, Communications, or a related field.
