RESPONSIBILITIES
Drive end-to-end user research initiatives to uncover user needs, behavioral patterns, and unmet opportunities for Zalo’s messaging ecosystem.
Partner with product and business stakeholders to shape product vision and strategic roadmaps based on grounded user insights.
Design and execute research programs to validate key assumptions, de-risk product bets, and inform planning decisions across lifecycle stages.
Translate complex research findings into business-impacting recommendations through storytelling, frameworks, and strategic synthesis.
Lead exploratory research to identify white spaces, reframe problem spaces, and inspire innovation in product direction.
BUSINESS & STRATEGIC IMPACT
Act as a thought partner to PMs and senior leadership in defining product hypotheses, prioritization frameworks, and go-to-market strategies.
Analyze user trends, behavior shifts, and emerging communication patterns to shape product-market fit and long-term positioning.
Collaborate with cross-functional teams to align research learnings with business metrics, adoption levers, and user value delivery.
Champion a user-centric and evidence-based culture in strategic planning and product experimentation.
COMPETITIVE & INDUSTRY INTELLIGENCE
Monitor competitor strategies, messaging models, and ecosystem shifts to identify differentiation opportunities for Zalo.
Conduct comparative studies (e.g., heuristic audits, feature sentiment analysis, usage benchmarks) across messaging platforms.
Track adoption trends across consumer apps, leveraging AI tools and secondary research to enrich market understanding.
Synthesize external and internal data sources to inform forecasting and directional decisions.
CROSS-FUNCTIONAL COLLABORATION & DATA-DRIVEN DECISIONS
Partner with Data, Product, Design, and other teams to embed research into the decision-making fabric.
Build and maintain dashboards, research repositories, and frameworks that facilitate fast access to actionable insights.
Guide teams in formulating the right questions, selecting the right methodologies, and applying insights in iterative cycles.
Educate and mentor cross-functional teams on customer-centric strategy and lean validation approaches.
5+ years of experience in UX or product research, ideally with exposure to business planning, strategy, or product marketing.
Strong strategic thinking with a track record of influencing product direction through evidence and insight.
Fluent in both qualitative and quantitative methods: user interviews, concept testing, survey design, competitive audits, behavioral analytics.
Comfortable navigating ambiguity and driving clarity in complex environments.
Excellent communication and storytelling skills – able to connect user needs to product impact.
Familiarity with tools such as: SPSS, SurveyMonkey, maze, dovetail or similar.
Experience in messaging apps, social platforms, or communication ecosystems is a strong plus.
Fluency in English and Vietnamese is required.
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