Design and implement both online and offline marketing initiatives, events, and campaigns tailored to local audience preferences
Fuel our user base's expansion and elevate the visibility of the Gulf Binance brand through engaging, educational and imaginative strategies
Design and execute integrated campaigns, starting with strategy, brief and working on executing, measuring performance and reporting on effectiveness
Lead insight-driven tests/experiments in market, whether on lifecycle, social or paid channels in order to drive growth or engagement
Act as the local market pulse: Ensure comprehension of and insight into local trends, communities, and pertinent news
Pioneer new avenues for enhancing brand recognition and staying abreast of evolving marketing trends
VERY IMPORTANT: All marketing activities in Thailand need to comply with rules and regulation of the Thai SEC. Therefore the marketing team needs to understand the detailed rules and implement all marketing activities accordingly
Requirements:
Minimum of 3 years of experience in devising and implementing marketing strategies, preferably within the tech/internet/Ecommerce sectors with a focus on B2C
Comfortable operating in a dynamic, fast-moving environment often with uncertainty
Strong understanding of Thai market
Native fluency in Thai and fluent in both written and verbal English
Effective communicator, able to represent Binance to external stakeholdersUser-focused, data-driven approach to decision making
Able to conceptualize and manage integrated campaigns, using both in-house resources and agency partners
Functional Understanding of social media and paid channels data analytics
Entrepreneurial self-starter, high sense of ownership, able to drive agendas and execute with minimal guidance or supervision
Proficiency in online and traditional marketing channels, including but not limited to social media, community management, and event orchestration
A keen interest in the crypto/blockchain/technology space is essential.
Skills
Campaign Strategies
Offline Marketing
Digital Marketing
Community Management
Functions
Marketing
Job Overview
Job Type:
Full-Time
Company
Binance
34 active jobs
Industry:
Other
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