Group SEO Content Specialist

Job Duties

• Plan and execute SEO campaigns, video, and organic image placements
• Research, structure, write and proofread high-quality SEO-optimized content in English
• Analysing SEO content data to identify trends, topics, intent and anticipate consumer needs
• Measure and report performance of SEO campaigns, and assess against goals (ROI and KPIs)
• Performing SEO content audits to assess how well existing content is performing.
• Improve page content performance based on data and new market trends
• Performing SEO content gap analyses to determine what type of content is missing and what is needed to reach KPIs
• Performing SEO website audits to assess if the website and its pages are optimized following best practice
• Support the marketing teams across regions to ensure their best practice and ability in reaching KPIs
• Collaborate with internal and external teams to create organic, landing pages and optimize user experience
• Evaluate user experience and customer decision journey across multiple channels
• Optimize organic conversion funnels
• Coordinate the SEO efforts between multiple teams in different regions
• Collaborate with agencies and other vendor partners for content and performance strategies

Qualification

• 2+ years’ experience in SEO, web analytics or web design
• In-depth knowledge of Google Analytics 4, Google Search Console, Ahrefs, SEM Rush, and other SEO platforms
• Basic experience with HTML/HTML 5, CSS, Javascript libraries
• Basic understanding of server management, CDNs, web hosting
• Native English communication and writing skills are a must
• Demonstrated ability to develop content plans
• Experience in creative writing and copywriting short and long form and for various mediums
• Ability to manage expectation appropriately.
• Exceptional analysis and decision making, able to shift through large amounts of data to find insights and conclusions
• Strong planning and organization skills, able to manage multiple competing deadlines while maintaining attention to detail
• Strong teamwork, successfully engages with others to build, and maintain positive relationships
• Proficiency with Microsoft Word, PowerPoint, and Excel
• Ability to have evidence-based opinions and stand-up for them
• Ability to change his/her mind when presented with new evidence