Features Marketing

Responsibilities:

• Responsible to drive adoption of ShopeeFood’s marketing features e.g. flash sales, super voucher pack, new payment channels, etc
• End-to-end management of key marketing features from communication plan, operations workflow, execution and performance tracking
• Develop business framework, features strategy and launch plan for new features to communicate key selling points and drive new features adoption
• Liaise and coordinate with all stakeholders to ensure effective implementation of the plan
• Regularly review and analyze key performance metrics
• Be the ‘voice of customer’ to refine feature launches with product managers in order to improve user flow, user interface and functionalities
• Report business progress with quantitative data regularly
• Support other special projects as requested

Qualifications:

• Bachelor’s degree or above in Business, Marketing, or related field
• A minimum 1-3 years of professional experience in product marketing, project management, specifically in e-commerce and food delivery environments will be a plus
• Strong structural thinking and analytical ability to identify business challenge and drive actionable plan with data support
• Strong executional abilities (bias for action), project management and cross-functional stakeholder management
• Possess can-do attitude
• Excellent communication skills in both Thai and English with creative mindset