Responsibilities:

• Plan promotions for Chinese online platforms, including campaigns on the company’s sales channels and social media (both owned and paid media), and influencer marketing.
• Align communication strategies across channels to strengthen brand recognition.
• Plan online media purchases to maximize budget efficiency and achieve sales targets.
• Review and improve content for effective communication across platforms.
• Work with the Digital Campaign and Operation team to understand promotional events and align public relations plans accordingly.
• Prepare creative briefs for internal design teams or external agencies.
• Plan live-streaming events, including developing themes to enhance engagement.
• Monitor and evaluate agency advertising efforts on platforms like Douyin and JD.

Qualifications:

• 3-5 years of experience in digital/online marketing in Thailand or China.
• Fluency in Thai, English, and Chinese (HSK5 or equivalent) is a key requirement for this role.
• Knowledge of e-commerce platforms and social media in China.
• Ability to evaluate the efficiency of online media purchases in China.
• Understanding of Chinese consumer needs and market trends.
• Familiarity with livestream formats and execution.