Digital Marketing Manager

Job Summary:

We are seeking talented and experienced Digital Marketing to join our team. The successful candidate will be responsible for planning and executing online marketing strategies focused on media buying and partnerships. They will utilize data analysis tools to make informed investment decisions and effectively target and engage our audience. Additionally, they will create compelling campaigns to drive awareness and subscriptions to our platform.

Key Responsibilities:

• Media Buying and Partnership:

Identify and evaluate opportunities for media buying across various online platforms to increase brand visibility and drive subscriptions.

Develop strategic partnerships with studios, content creators, and influencers to create awareness and generate interest in our platform.

Negotiate and manage contracts and agreements with media vendors and partners to ensure mutually beneficial relationships.

• Data Analysis and Strategy Development:

Utilize data analysis tools to gather insights into audience behavior, preferences, and trends.

Develop data-driven marketing strategies and investment plans to optimize ROI and maximize the impact of marketing campaigns.

Monitor campaign performance and make adjustments as necessary to achieve KPIs and objectives.

• Campaign Creation and Execution:

Conceptualize and develop innovative and engaging marketing campaigns tailored to target audience segments.

Coordinate with internal teams and external partners to execute campaigns effectively and ensure alignment with brand messaging and objectives.

Implement strategies to drive subscription sales and achieve revenue targets.

• Performance Tracking and Reporting:

Track and analyze the performance of marketing campaigns, partnerships, and media buying initiatives.

Generate regular reports and insights to stakeholders, highlighting key metrics, trends, and areas for optimization.

Provide recommendations for continuous improvement and optimization based on performance data.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field; Master's degree is a plus.
• Proven experience in online marketing, media planning, and partnership management, preferably in the digital entertainment or streaming industry.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in using data analysis tools and platforms for audience segmentation, targeting, and campaign optimization.
• Excellent communication and negotiation skills, with the ability to build and maintain relationships with media vendors, partners, and stakeholders.
• Creative thinking and strategic mindset, with a passion for developing innovative marketing campaigns that drive results.
• Results-oriented with a track record of achieving and exceeding targets and objectives.