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    Digital Marketing Analyst

    Hybrid
    , Thailand
    Posted: August 29, 2024
    Position Details

    Responsibilities:

    • Engage with external partners (e.g. Facebook, Google) to address technical issues
    • Gather feedback and suggestions from the team, collaborating on enhancements to existing functionalities
    • Reporting on key performance indicators and presenting findings to stakeholders
    • Providing insights and recommendations for improving overall digital marketing performance.
    • Stay informed about the latest trends in online channels and digital marketing, ensuring a comprehensive understanding of the various components essential for success in digital marketing
    • Analyzing digital data to draw key recommendations around key objectives such as acquisition, retention and engagement.
    • Conducting content audits to identify gaps and areas for improvement
    • Collaborating with other teams, such as marketing, data, sales, and product development
    • Creating and maintaining digital marketing dashboards to track key metrics
    • Assisting in the development and execution of digital marketing campaigns
    • Utilizing analytics tools to track campaign performance
    • Conducting research to identify new opportunities for digital marketing campaigns


    Qualifications:

    • English and Thai language proficiency
    • University degree in a relevant field such as Communication Marketing, Statistics, Data etc
    • 3+ years of experience in digital marketing with a strong focus on app marketing
    • Proven track record of success in user acquisition and engagement for mobile apps
    • Excellent analytical skills with experience using analytics tools (such as but not limited to Adjust, Google Analytics, PowerBI etc.)
    • Strong understanding of digital marketing best practices including SEO, SEM and ASO.
    • Experience in vendor management and managing paid advertising campaigns (Facebook, Google etc).
    • Ability to work independently and part of a team with a positive attitude.



    Skills
    Digital Marketing
    Language fluency
    SEO & SEM
    Power BI

    Functions
    Marketing

    Job Overview

    Job Type:

    Hybrid


    Company

    AIA Thailand logo

    AIA Thailand

    45 active jobs

    Industry:

    Banking & Finance

    Ready to Apply?

    Submit your application now and take the next step in your career journey.

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