Diagnostic Liaison

Accountabilities:

• Develops, evaluates, and delivers the national diagnostic strategy for the relevant therapeutic asset.

• Delivers in-market BRCA testing excellence for the designated geographies for Olaparib up to and through launch, including market readiness evaluation and go/no go.

• Removes or minimizes Dx barriers to therapy use by optimizing testing pathways.

• Engages with, leads, and partners with all members of the cross-functional team on all diagnostic-related activities to ensure launch readiness and optimal launch of therapy.

• Identifies and collaborates with National Diagnostic opinion leaders, while maintaining appropriate contact with clinical opinion leaders where necessary to identify, design, and execute activities to optimize the provision of diagnostics associated with the responsible brands.

• Develops and implements national customer-facing activities for pre & post-launch to support delivery of the optimal diagnostic environment for therapy.

• Delivery of diagnostic-related educational initiatives including meetings, exhibitions, congresses/symposia, and digital activities.

• Selecting and qualifying diagnostic partners and testing labs.

• Removing barriers to testing through partnerships with diagnostic companies, lab networks, and key external experts.

• Delivering testing pathway robustness in all key national clinical centers including local protocol support, and multidisciplinary team working.

• Driving delivery from diagnostic partner(s) and testing labs.

• Developing diagnostic expertise in other cross-functional teams i.e. medical, sales, payer evidence.

• Driving diagnostic quality assurance (QA) programs.

• Provision of key inputs to P&MA strategy build and implementation including pricing and reimbursement cases for therapy and associated diagnostic tests.

• Utilization of diagnostics-related evidence for medical education activity (medical evidence, real-world evidence, and epidemiology) and assessment of evidence gaps for either global or local plans to bridge.

• Generation of diagnostic-related insight to shape national brand strategy and tactics.

• As required, supports registration/regulatory approval of diagnostic tests within their country.

• Responsible for monitoring & proposing improvement plans for diagnostic-related brand performance.

Essential Skills/Experience:

Education

• Bachelor’s degree in any medical/pharmacy field

• Experiences in the pharmaceutical industry

• Excellent communication in both Thai and English

Knowledge

• Understanding of the national diagnostics environment, including the science, process, and necessary commercial touchpoints in developing and implementing a treatment-linked diagnostic.

• Understanding of how the diagnostic business and customer environment works to drive rapid uptake of tests; how diagnostic standards are built, established, and operated in different geographies; who these customers are and how they work.

• Understanding of general business principles and application to future healthcare market challenges

• Understanding of the strategic planning process

Experience

• Experience in oncology diagnostic and therapeutic marketing including launch experience.

• Delivery of high-impact in-market customer-facing/shaping Dx initiatives

• Strong strategic thinking, judgment, and influencing skills, to influence and lead national internal team and customers to ensure strong commercial focus with excellent execution.

• Strong leadership attributes to set direction, generate commitment, balance short- and long-term needs, and constructively resolve issues.

• Proven experience and knowledge of a broad base of external customers including patients, prescribers, payers, and providers.

• Effective cross-functional project team leadership and influencing skills.

• Effective project team leadership and influencing skills.

• Effective working with medical affairs and promotional affairs stakeholders delivering the highest quality initiatives to AZ promotional standards.

• Effective interactions with internal & external customers and stakeholders to drive success.

• Proven senior commercial track record: focus, resource securing, and deployment.

• Evidence of developing compelling business cases

• Exposure to and track record of effective management of decision-making bodies and governance

Technical

• Understanding of the science behind Dx including a deep understanding of Dx techniques and applications to patient selection

• Strong understanding of Diagnostic marketing environment